New York Trademark Lawyer Spotlight: John Laurence

Why You Might Need A Trademark Lawyer


Trademark law is a set of rights that a business owner can use to protect their brand name, logo, catchphrase, slogan, or unique design. 

A trademark is a word, symbol, or design that identifies and differentiates the origin of one party’s goods from those of others. 

How to Use Trademarks A person or company may register a trademark with the U.S. Patent and Trademark Office (USPTO). It can use common law trademark rights to defend against infringing use of a mark. 

The goal of trademark law is to protect the consumer so that they aren’t confused by the usage of symbols and to protect the company from the unfair competition (the use of identical or similar marks to confuse the consumer to believe they are getting the product of that company).

Trademark violation is a severe issue that is taken very seriously by those who enforce trademark rights.  

Most people think that it is the responsibility of those who create products to ensure that their products do not violate others’ trademarks, but that is not the case.  

Any company that uses a marketing company or public relations company is ultimately responsible for making sure there is no trademark violation.

Trademark law can be a confusing field, and even when you do know what you’re doing, you still have to think fast. 

Why You Might Need A Trademark Lawyer

If you are looking for a trademark lawyer, you should know that the legal system can be very confusing and intimidating for someone unfamiliar with it.  

Trademark law is one of the trickier aspects of the law, so it is essential to hire a lawyer with extensive experience dealing with this type of law.  

A lawyer with this kind of experience should offer you legal advice and general counsel on protecting your brand’s identity.

When you hire a trademark lawyer, you want to know that you have the highest level of expertise in trademark law working for you.  

Who Is John C. Laurence Law, Pllc?

New York-based JC Laurence Law is an intellectual property attorney founded by John Lawrance.

After passing the bar at New York Law School, he began to specialize in patent and trademark law, quickly becoming an expert in the field of intellectual property infringement.

With years of experience and extensive study of brand and trademark law, his law firm has successfully protected business owners for years.

When it comes to intellectual property law, you need a New York trademark attorney who has not only a sound understanding of this type of law, but also understands the world of technology and innovation but 

Before becoming an intellectual property lawyer, John worked as an electrical and computer engineer, which gives him and his law firm an edge in our modern high tech world.

What is Trademark Law?

A trademark is a word, name, symbol, device, or combination that is accepted and used to identify and distinguish a good, service, or business from the goods offered by others. A trademark may or may not be registered, and you can find out how to file a federal trademark on the USPTO Trademark Basics page. 

The New York State Library has granted patents in the Trademark Resource Center since 1871. You can also search the USPTO’s trademark database for “Brand Service Brand” or “Logo.” 

Trademark applications in the United States go through several steps to obtain registration, from the filing process to filing a trademark application to registration of the trademark in the United States. 

Although the registration of a trademark usually brings material and procedural advantages to the trademark owner, the act of registration does not create trademark rights. 

While you may apply for registration before the mark begins, registration is granted after the marks have been used in interstate commerce. 

Possession of trademark registrations is not a prerequisite for filing a trademark infringement lawsuit. 

The owner of a trademark has enforceable, common law trademark rights when the brand is used in a way that creates a public association between the trademark and a product or service. The name, logo, or any other identification mark automatically acquires rights to commercially available trademarks because it was used by whom. 

You can own your product or service name, dominate the market, keep your competitors at bay, and keep your customers. You have put your heart into building your brand name, you have committed yourself to it, and you are committed to your name. 

In today’s world, brand identity is crucial for companies to compete worldwide. While consumers depend on brands, services, and brands to identify brands, brands enable companies to differentiate their business from their competitors. 

Since your trademark’s active use in retail trade offers a certain amount of legal protection, it is crucial to ensure proper trademark registration. Most law firms focus on the safety and safeguarding of companies’ rights in the State of New York’s trademark law. 

The State of New York’s trademark law in the United States of America is regulated by the Federal Trade Commission (FTC) and the U.S. Court of Appeals for the Ninth Circuit.

How Long Does A Trademark Last?

Although technically there is no expiry date for trademarks, the USPTO requires companies to prove that they are still using the brand after the 10-year mark expires. 

This means that you must provide an up-to-date document indicating that your trademark is used in your business. You should note that trademarks do not identify the logo or the wording owner but instead allow you to tell others that they cannot use it. 

When you file a trademark application, you may need to comply with the law on how long you may use your trademark and how it may be used. If you are not sure how to use your rights, your company may question your trademark ownership. 

Unlike patents and copyrights, which eventually expire, trademark expirations occur over time, provided they are continually renewed, according to the U.S. Patent and Trademark Office. 

If a trademark has not been used in retail for three years, this is considered a probable waiver. At this point, you must apply for formal renewal as proof that you are still using the trademark for trade.

If you prove that you have not used your trademark in trade for more than three years, this is considered an “overbearing task,” according to the U.S. Patent and Trademark Office. Once a trademark registration has been granted, trademarks can last up to 6 years before they need to be renewed. 

After a renewal due, the trademark must be in good condition for at least five years, after which, according to the U.S. Patent and Trademark Office, it must be in good shape for up to ten years. 

Under federal law, trademarks are issued by the U.S. Patent and Trademark Office and can remain in effect forever. Ultimately, registering a federal trademark requires you to meet renewal deadlines and continue to market your goods and services, but eventually, it may or may finish.


Trademark law is one of the trickier aspects of the legal system that exists today. Ensuring that you hire an attorney that is proficient in the law and understands some of the more complex situations, especially when technology is concerned, you will get a good outcome.

John Laurence is a fantastic New York based trademark lawyer in this regard, and by using him and his team, your trademark infringement issues will be a thing of the past.